Image credit | Dior

On the evening of Monday 3^rd of June, Harris Tweed Hebrides attended the highly anticipated Dior Cruise 2025 show, held at Drummond Castle Gardens in Scotland - a stunning fusion of tailored innovation and traditional Scottish craft. The show marked 70 years since Christian Dior brought a collection of 172 dresses to a post-war charity fundraiser show at the Gleneagles Hotel.

It was a moment of honor and pride as Harris Tweed Hebrides fabric opened the show and set the tone for a prestigious night showcasing Scotland’s unique culture and heritage. On behalf of 70 mill workers and 120 home-weavers all involved in the creation of our beautiful Harris Tweed®, Harris Tweed Hebrides were in attendance and saw firsthand the stunning and intricate designs Maria Grazia Chiuri and the Dior team created.

Dior collaborated with Harris Tweed Hebrides and 5 other Scottish artisanal businesses to create a beautiful showcase of our national craftsmanship: Johnstons of Elgin and Esk Cashmere provided exquisite woven and knitted cashmere; Le Kilt with their striking, modern take on the classic Scottish kilt; Robert Mackie’s beautiful, knitted bonnets; and embroidery based on the subversive ceramics of Pollyanna Johnson.

In November 2023, Creative Director Maria Grazia and the Dior team visited the Harris Tweed Hebrides mill, located in the village of Shawbost on the west coast of the Isle of Lewis & Harris. From the outset, Maria Grazua Chiuri demonstrated a deep appreciation for the Harris Tweed® industry, curating bespoke designs with a profound respect for the artisans and their heritage.

Maria’s visit inspired the Dior Cruise 25 collection which focused on Scottish heritage and tradition, using the hues of the islands Hebridean landscape and seascape to create a range of 3 bespoke Harris Tweed® fabrics. These are the distinctive tartans which dominated the runway show at Drummond Castle. A rich, thoughtful, timeworn, and timeless collection of fabrics to create products people will love for generations. Each Dior Harris Tweed® tartan is filled with the rich vibrant tones of our Hebridean island community. The colours of our landscape and Atlantic seascape are embedded in the rich blended woollen yarn shades used to handweave the Dior collection.

The collection was a celebration of the long-standing history between Scotland and the fashion house, where Harris Tweed® took center stage. Maria Grazia Chiuri said “what sets this fabric apart is the unique process where the wool is dyed before spinning, enabling a rich blend of colours to merge into the yarn, resulting in a textile of remarkable depth and complexity. We created together a series of colours such as “Heather”, which opened the show, inspired by natural palettes of wild Scottish landscapes.”

The show was nothing short of spectacular, taking place in the perfectly manicured gardens of Drummond Castle, surrounded by a star-studded line up with the likes of Jennifer Lawerance, Geri Halliwell Horner, Emma Radacanu and Anya Taylor Joy all in attendance, alongside collaborating Scottish businesses and other fashion influencers.