The 31st edition of the Proposte Fair concluded earlier this month, with Harris Tweed Hebrides showcasing the full collection at the breathtaking Lake Como.

Exhibiting our beautiful and hard-wearing Harris Tweed®️ fabric to industry professionals, Proposte was an excellent opportunity to showcase the cloth renowned for its use in tailoring to the world of commercial interiors.

As the 'World Preview of Furnishing Fabrics and Curtains', Proposte has become a key date in the Interior industry's calendar for introducing unique, luxurious and fascinating collections to professionals from around the world. Harris Tweed Hebrides were excited to showcase in Lake Como for the first time and continue to present Harris Tweed®️ to the world.

The Proposte 2024 communication campaign focused on “Textiles to ideas” – highlighting the core focus of a "unique, know-how that is difficult to intimidate" within the collections presented. Exhibiting alongside 79 other textile companies, Harris Tweed Hebrides successfully showcased a wealth of options to satisfy the needs of luxury buyers, combining ancestral traditions with contemporary creations to yield a one-of-a-kind cloth. As the only fabric in the world governed by its own Act of Parliment (The Harris Tweed Act, 1993), this ensures all Harris Tweed® cloth must be  "Handwoven by the islanders at their homes in the Outer Hebrides, finished in the Outer Hebrides, and made from pure virgin wool dyed and spun in the Outer Hebrides".

Chief Executive Margaret Ann Macleod and Sales and Marketing Manager Ruth Masson made their way from Stornoway, Isle of Lewis, to Milan, where they headed to Lake Como for the beginning of the show. 

Bringing the Hebridean weather with them, heavy showers covered Lake Como for the duration of the show - successfully drawing visitors into the striking venue, Villa Erba. During a break in clouds and rainfall, the spectacular backdrop of Lake Como with blue skies overhead was a world away from the Outer Hebrides, but unveiled similar landscapes of rugged beauty.

Back in the far-flung corners of the British Isles, the Outer Hebrides enjoyed a week of sunshine and dry sunny spells – a rarity in early spring in the Northwest of Scotland.



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